Your House Isn’t Selling Because It’s Overpriced (Here’s How to Fix It)

Quick question.
If your home isn’t getting showings… what do you think buyers are telling you?

Because in many cases, it’s not the photos.
It’s not the season.
It’s not “picky buyers.”

It’s price.

And I know that can feel frustrating. Especially if you’ve done everything “right.” Cleaned. Staged. Repaired. Prepped. Listed.

If you want a calm, no-pressure second opinion, I’ll do a quick pricing snapshot (comp check) for you.
Contact me through our site form. Strategy-first. Honest. No shame.

If your home isn’t getting showings, or you’re getting showings but no traction, it can start to mess with your confidence.

You begin to wonder:

• Is something wrong with the house?

• Did we list at the wrong time?

• Are buyers just being weird right now?

Here’s what I see, over and over in Quincy and across the South Shore.

When a home is positioned correctly—priced correctly—buyers show up.
When it’s not, they don’t.

And that doesn’t mean your home isn’t valuable.
It means the market isn’t agreeing with the number on the screen.

This is the core of “why isn’t my house selling” in today’s market.
It’s uncomfortable.
But it’s fixable.

The market tells the truth quickly

The first 7–14 days on market are your highest-attention window.

That’s when:

• your listing hits inboxes

• buyers who have alerts set see it immediately

• agents notice it and decide whether it fits their clients

• serious buyers make their weekend plans

If showings are slow early, it usually means buyers are seeing your home online—and passing.

Not because they hate it.
Because they’re comparison-shopping.

Buyers aren’t touring one home.
They’re touring five.
They’re watching what sells.
They’re reading the room.

So if your home is sitting, the market is giving you feedback fast.
Quietly.
But clearly.

Why overpricing backfires

Overpricing doesn’t just “buy you room.”
It often creates a chain reaction that makes selling harder.

Here’s what tends to happen when a home overpriced hits the market:

• Buyers filter you out online.
  They set search ranges. They skip homes that feel “too high for what it is.” Sometimes they never even see you.

• Fewer showings = fewer offers.
  Offers come from volume. From momentum. When traffic is light, negotiations don’t get better. They get weaker.

• Longer days on market creates “what’s wrong with it?” energy.
  Buyers start to assume there’s an issue. Even if there isn’t.

• Price reductions can weaken leverage.
  A reduction helps—when it’s strategic. But repeated reductions can make buyers wait you out.

• You end up negotiating from a worse position.
  Buyers feel in control. They sense urgency.

In short: an overpriced house won’t sell the way you want it to.
And when it does sell, it often sells under better-case expectations.

That’s not meant to scare you.
It’s meant to protect you.

The “leaving room to negotiate” myth

A lot of sellers tell me:
“We want to leave room to negotiate.”

I understand the instinct.
It’s a normal thought.

But here’s the reality.

Today’s buyers are informed.
They have search tools.
They see price drops.
They pull comps on their phones.
They’re not negotiating from a blank slate.

When you price high, you don’t usually invite a “strong buyer who loves to negotiate.”

You invite:

• buyers who can’t afford the homes they actually want

• buyers looking for a deal

• buyers who will ask for more after inspections

• buyers who feel like they’re doing you a favor

That’s not who you want leading the conversation.

A pricing strategy for selling a home isn’t about ego.
It’s about positioning.

What strategic pricing actually is

Strategic pricing isn’t just pulling three comps and averaging them.

If I’m advising a seller in Quincy, Braintree, Weymouth, Milton, Hingham, Abington—or anywhere on the South Shore—I’m looking at:

Data + neighborhood nuance
What’s selling. What’s sitting. What buyers are rewarding right now.

Pricing to create momentum
The goal is to earn showings quickly, so you can earn offers.

Buyer psychology
How buyers search. Where they set filters. What they perceive as “fair” for the condition and location.

Micro-factors that change value
Condition, layout, light, parking, outdoor space, condo fee sensitivities, the feel of the building, even the street itself.

Creating competition (not chasing the market)
The best leverage often comes from multiple interested parties. Not from waiting for the “one perfect buyer.”

This is how to price a house to sell without feeling like you’re giving it away.
You’re not discounting.
You’re positioning.

Signs your home is overpriced

Not every listing that’s slow is overpriced.
But these are the red flags I watch for—especially when someone asks me, “house not selling—what’s happening?”

• Low showings despite strong photos

• Lots of saves, few showings (buyers like it… until they compare price)

• Showings but no second looks

• Feedback like: “Great house, but…” or “Feels high for the updates”

• Similar comps are going under agreement and yours isn’t

• You’re only getting low offers (or “try-it” offers)

• Days on market keeps climbing and activity keeps dropping

One of the most helpful questions is simple:

If a buyer toured your home and one comparable home the same day, why would they choose the other one?

Price is often the answer.

What to do if your listing is sitting

If your home is already listed and underperforming, you don’t need panic.
You need a plan.

Here’s what I typically recommend—step by step.

1) Review the comps that went under agreement fast

Not just sold.
Under agreement quickly.

Those are the homes that captured attention in the first week or two.

Look at:

• list price vs. sale price (if you have it)

• condition and updates

• location and street appeal

• layout and functional space

• parking and outdoor features

• condo fees (if applicable)

This tells you what buyers are rewarding.

2) Audit the online presentation (but keep priorities straight)

Yes, presentation matters.
Photos matter.
Description matters.
Showing access matters.

But if the price is off, fixing photos won’t solve the core issue.

Think of presentation as removing friction.
Pricing is what creates momentum.

3) Adjust the strategy

Sometimes the move is a price correction.
Sometimes it’s also terms.

Options can include:

• price adjustment that actually resets buyer perception

• improved showing access (more flexibility = more traffic)

• pre-inspection (in some cases) to reduce buyer hesitation

• incentives (thoughtful ones, not gimmicks)

• timing open houses strategically

4) Don’t wait too long to correct price

This is the part I say gently but clearly.

If the market has already given you feedback, waiting often doesn’t improve it.
It usually just increases days on market.

A smart correction earlier can protect your final outcome.

If you’re wondering when to reduce price on a house, the answer is often:
as soon as the data supports it.

5) Reposition after the reduction

A reduction should come with a relaunch mindset.

Depending on the situation, that can look like:

• refreshed photo order (and sometimes new photos)

• improved headline copy and listing remarks

• agent-to-agent outreach

• broker tour conversations

• an open house plan built around your target buyer schedule

The goal is to make the market notice the shift—and take another look.

Not sure if you’re overpriced? Here’s what I’ll send you.
If you request a pricing snapshot / comp check, I’ll send a clear, strategy-first review that includes:

• recent solds most relevant to your home

• active competition you’re up against right now

• a suggested pricing range based on today’s buyer behavior

• strategy notes (positioning, timing, and what to adjust first)

No pressure.
No judgment.
Just clarity.

Local Quincy / South Shore nuance

Quincy and the South Shore aren’t “one market.”
They’re many micro-markets.

Pricing can shift meaningfully based on things buyers care about here, like:

• proximity to the Red Line and commuter options

• walkability to Quincy Center, Wollaston, restaurants, and daily errands

• access to water, beach areas, or views (and the tradeoffs that come with them)

• school zones and neighborhood feel

• parking (especially where street parking is tight)

• condo fees, building health, and what the fee actually includes

Two homes can be close in distance but very different in buyer demand.
That’s why pricing needs local nuance, not just a spreadsheet.

If you’re working with a South Shore MA real estate agent or interviewing a listing agent Quincy MA, ask how they account for micro-location and buyer search behavior—not just past sales.

That’s where strategy lives.

Watch the video

Want the short version?

Watch the quick video here.

If the video hits home, that’s your signal to take the next step—calmly and strategically.

If you’re thinking, “why isn’t my house selling?”
Or you’re about to list and want to “test the market”…
I’d rather help you avoid the most expensive mistake: starting too high.

Overpricing isn’t a character flaw.
It’s a strategy misstep.
And it’s one we can correct.

If you want an honest, no-pressure look at your position in the Quincy MA real estate market—and what buyers are responding to right now—I’m here.

Then for a quick pricing snapshot and strategy notes.

Warm guidance.
Clear data.
A plan that matches how buyers actually behave.