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Case Study: How Colleen Foulsham + FC Realty Sold 121 Hillside Ave for $25K Over Asking (After One Packed Open House Weekend)

Case Study: How Colleen Foulsham + FC Realty Sold 121 Hillside Ave for $25K Over Asking (After One Packed Open House Weekend)

When our sellers at 121 Hillside Ave in Quincy’s Forbes Hill neighborhood decided it was time to move, they had one clear goal: sell strong without dragging the process out for weeks. This home had everything buyers look for in this pocket of Quincy—a classic Cape layout, 3 bedrooms, 2 full baths, 1,844 sq ft, plus the kind of bonus spaces that make day-to-day life easier (hello, sunroom/mudroom and finished lower level).

The result? $25,000 over asking, after one open house weekend with packed showings—and multiple offers to navigate.

Below is exactly how Colleen Foulsham and the FC Realty team made that happen, and how we helped our sellers choose the right offer (not just the highest number).


Why Forbes Hill + Quincy Buyers Show Up Ready to Compete

Even in shifting markets, Quincy has remained a high-demand destination for buyers who want access to Boston, strong neighborhood vibes, and long-term value. Recent data shows Quincy homes are still moving quickly—around three weeks on market on average in late 2025.

That matters, because when a home is positioned correctly, buyers don’t “wait and see”—they act.


The FC Realty Game Plan: Create Momentum (Not “Days on Market”)

Colleen’s approach with 121 Hillside Ave focused on one thing: a launch strategy that turns interest into urgency.

Here’s what we leaned into:

A pricing strategy designed to drive traffic

The home was brought to market at $739,999—a number designed to maximize visibility online and motivate serious buyers to see it immediately. 
And it worked: the open house weekend was packed, with buyers cycling through consistently.

A listing presentation that sold the lifestyle

This isn’t just “a 3-bed Cape.” It’s:

  • A classic Cape on a tree-lined Forbes Hill street

  • Fireplace + flexible first-floor living (including a first-floor bedroom/full bath)

  • Deck + fenced yard for entertaining and everyday life

  • A finished walkout basement that adds real function (family room + home office potential) 

  • A location close to Furnace Brook Golf Course, parks, and transportation 

Colleen and FC Realty marketed what buyers emotionally connect with: space, flexibility, and neighborhood feel.

One open house weekend—intentionally engineered

Open houses don’t automatically create bidding wars. This one did because we treated it like an event:

  • Clear showing windows

  • Strong pre-weekend promotion

  • A “can’t-miss” first impression online that translated into in-person urgency


Multiple Offers on the Table: How We Helped Our Sellers Choose the Right One

This is where most sellers get stuck: multiple offers look great… until you have to pick one.

Colleen walked our sellers through a structured decision framework so they weren’t guessing. We compared offers across:

  • Net price (not just headline price)

  • Financing strength (conventional vs. other, down payment, lender reputation)

  • Contingencies (inspection, appraisal, home sale, etc.)

  • Timelines (closing date + possession that matched the sellers’ move)

  • Risk level (what could realistically derail the deal)

In competitive Quincy micro-markets, the “best” offer is usually the one that blends strong price + high certainty + clean terms—and that’s exactly how we guided the final selection.


The Outcome

✅ Sold $25,000 over asking
✅ Achieved after one open house weekend with heavy buyer traffic
✅ Sellers had confidence choosing an offer because Colleen and FC Realty made the comparisons crystal clear

If you’re in Quincy—especially neighborhoods like Forbes Hill—this is proof that strategy beats luck every time.


Thinking About Selling in Quincy?

If you want a launch plan built to generate real demand (and not just “put it on the MLS and hope”), Colleen Foulsham and FC Realty can map out the same kind of timeline, pricing strategy, and offer-negotiation plan for your home.

Work With Us

Colleen Foulsham and her team are dedicated to helping you find your dream home and assisting with any selling needs you may have. Contact us today to start your home searching journey!

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